UMG Newsmags. More Readers. Better Results.
The 18-26 demo is the hottest consumer group in America. College students spend over $220 billion every year and are the future educated and highly-paid mega consumers of tomorrow. From direct mail to radio and from TV to Internet, chasing this highly desirable group can be time consuming and expensive. It is no secret that traditional newspapers are losing these readers left and right, but UMG has a different story to tell.
UMG newsmags have the highest penetration rate of any form of media available near campus. We have consistently delivered the highest readerships in our markets and with it, hundreds of satisfied clients who rely on UMG as their number one media buy.
UMG can help your products and services get the exposure you demand at a cost per reader that can't be matched by any other form of media. We have over ten years of experience in the college space. We know what works and what doesn't. Let us help do what we’re here for -- increase you business.
Our clients say it all...
Since we have opened our doors for business in 2001, we have utilized Tiger Weekly as our primary advertising vehicle. We often run specials and coupons that are only advertised in TW and it is amazing to see how many new customers we attract."
-- Ozzie Fernandez, Managing member, Izzo's Burrito
"They are always on top of their game and truly believe in customer service. They have a personable and highly professional staff. I would recommend Tiger Weekly to any business that is targeting college students."
-- JoAnne Sauceman, Regional Manager, University Commons Apartments
"I have been working with Tiger Weekly since day one, [ten years ago]. There has not been one issue I missed. It is unbelievable how the paper has grown in content, professionalism and overall appearance. The staff has been very professional in handling all my advertising. I have seen my sales increase over the years and I attribute some of that to advertising in the Tiger Weekly."
-- Marc Fraioli, owner Fred's Bar & Grill
The attention and care we receive from UWeekly allows them to stand above the rest. Their obvious dedication to customer service gives them the ability to give the customer great value! I love Michael Riches and would father his children.
-- Rob Herberger, General Manager, McFadden's
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Tigerweekly Enrollment 28,423 (Spring 2006) Baton Rouge, LA Metro |
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UWeekly Enrollment: 51,818 (Fall 2006) Columbus, OH Metro |
Our Demographic
Ah, that elusive 18-34 demographic. Television scrambles to create dozens of new reality shows for them each season, radio struggles to keep them in the era of iPod and newspapers are falling over each other in a race to capture this audience with the new, free daily tabloid model. If that is a jungle you feel comfortable in, great.
Our playing field is much simpler, more effective and our demographic anything but elusive.
Our original, weekly newsmags reach the 18-26 college demo like no other medium. First, our product is transforming the old, stodgy college newspapers you may be used to dealing with. We are exciting, tabloid-sized, full of color and the kind of original content which has proven itself for more than eight years. Second, we are on-campus AND off-campus giving us the most complete penetration of this demo of any media in our markets. And our growing online presence makes a perfect complement to any print campaign.
We feel the 18-26 demo is actually superior to the catch-all 18-34 demo which is often bandied about. Our demo is actually made up of students -- the future high-earning consumers every marketer wants. College students are making increasingly larger purchases on their own during these years which will influence their brand loyalty for years to come. The younger (and longer) they are exposed to your brand, the better chance you have to be their "brand partner" for life. But you already know this.
What you may not know is that there is no more cost-effective media for getting your message to this group -- and that means a higher ROI for your company!
Over 10 years of growth in college publishing
Tiger Weekly started it all in 1997 when one student decided to create an alternative to the boring daily newspaper at LSU in Baton Rouge, Louisiana. Starting in a one-bedroom apartment, Wayne Lewis has built Tiger Weekly into the dominant print medium in Baton Rouge.
Fall 2005 saw the launch of our soon-to-be flagship college newspaper at The Ohio State University. Just weeks into its debut quarter, UWeekly is already dominating the competition with 40 pages of quality, original content per week.
University Media Group is headquarterd in Columbus, Ohio where our newsmags are laid out and overseen by professional design staff. Professional non-student editors oversee student work at each college location. This allows us to maintain quality control and consistency over our broad mix of products including our print editions, websites, coupon books, calendars and dining guides.
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| Wayne T. Lewis Founder/CEO | Clark Gaines Partner/CFO |
Michael Riches GM/UWeekly |
Chris Brooks GM/Tiger Weekly |
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Read about us in
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| Kevin Dutton Director of New Media |
Jeff Guciardo Director of Design |
Henry "Buzz" Wurzer Strategic Advisor |
Jobs
University Media Group, Inc. is an Equal Opportunity Employer. Please select the position you are interested in and the appropriate fields before attaching your resume. Good luck!
Contact Us
University Media Group
PO Box 623
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U Weekly UWeekly
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Tiger Weekly 5261 Highland Road
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